Viviana RojasDepartment of Communication - Mentor
Dr. Viviana Rojas is an Associate Professor at the Department of Communication. She taught at the Universidad de Chile and Universidad Diego Portales in Santiago, Chile, before coming to The University of Texas at Austin to pursue a doctoral degree in journalism in 1997. She has been at The University of Texas San Antonio since 2002. Her teaching areas have centered on communication theory, intercultural and international communication. She has conducted research on Hispanic television, media and immigration, migrant families and new technologies and cultural adaptation of U.S. retirees in Mexico and the Philippines. She has published in the following journals: Communication Review, Ageing & Society, American Journal of Sexuality Education, and International Migration and has written several book chapters on Latino audiences and minorities and digital inclusion. Dr. Rojas is also working on papers on the hegemony of Univision and Telemundo, the two largest Spanish language networks in the United States, and on new linguistic trends on cable networks targeting young bilingual-bicultural Latinos (code switching and language mixing).